Magento

Magento is an ecommerce platform much like Shopify. It is built using open source technologies and is highly customizable for online retailers.

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Magento is an ecommerce platform much like Shopify. It is built using open source technologies and is highly customizable for online retailers. It is very flexible, giving you the ability to design your storefront as you see fit. You can have control over how customers interact with your store and its content. Moreover, with the addition of third party applications you can also customize functionality that is best suited for your business. These plugins and themes do not necessarily have a high learning curve, however with our consultation we can help drive your business to meet its potential and extend its reach. However, it does also offer the capacity for programming,to adapt to whatever functionality required by your team.

Choosing the right ecommerce platform Shopify Vs Magento Vs WordPress

When you’re looking for the right ecommerce platform, you might be overwhelmed by the available options. Moreover, if you don’t have any experience with ecommerce at all, you may want to account for the learning curve of adjusting to any particular service. Here I will explain what I think are the benefits of choosing one platform over another. The most common ecommerce platforms that you will come across are Shopify, Magento and WordPress. Shopify is beginning to dominate the market for its ease of use and deployment, but the other two are similarly promising in what they can offer to you.

First, let’s talk about Shopify. The website itself is extremely popular. The upsides to using Shopify is initial installation and implementation is fairly straightforward. There are countless guides available on the internet. However, one massive drawback is the fact that there are so many third party applications necessary for your shop to scale successfully.

Magento is another popular ecommerce platform with a smaller reach than Shopify. However some retailers swear by it for many reasons.

To be a bit more in depth, some external applications and other ecommerce features that you need to account for are as follows:

Scalability

as your shop grows so will demands for more services and features. Be sure that whether your customer base is one hundred or one hundred thousand that you will have consulted how scalable the service is to the success of your growth.

Analytics

some people don’t care about knowing the minutiae of success, while others will need to know down to the last metric how their retail business can compare to their competition. Some platforms will include this while others require installation of third party analytics in order to perform these analyses.

Site Design

some people just want something up and running right away regardless of how stereotypical or manufactured their site appears whereas some retailers really want to dedicate a good amount of time into site design and experience. Site design is a major aspect of branding, which can make or break your business. Choose wisely. While Shopify, WordPress and Magento all offer stock websites that require no coding, you may want to invest in a professional developer at some point.

Cloud Strategy for Small Business in 2020

Every year certain products become obsolete while others increase in popularity. Right now, Cloud platforms as well as SaaS (Software as a Service) are fast tracked to becoming mainstream alternatives to local server storage and workstations. The cost of rolling these systems out may outweigh the benefits for your small business, so several factors need to be taken into consideration prior to deploying any singular strategy.

There are different kinds of cloud infrastructures. They are usually either ‘on premise’ which entails storing all hardware and data at a single center wherever the business is operating from. You can also outsource via Cloud Service Provider (CSP) for a price.

Some people may prefer to keep all data ‘close’ to them as it is easier to access at no extra cost. Moreover it may simplify things to have a server manager to take care of hardware failure. With a CSP it becomes their responsibility to address any malfunctions. While this takes responsibility off the shoulders of the business, it may be frustrating to rely on a third party to solve problems as they arise, especially if it results in serious service disruption.

There is generally more flexibility by using the cloud. An employee can access such services seamlessly across devices and networks than have to be local to be able to work. It also greatly enhances ability to collaborate. Security might be a concern, as it’s easier to take a server offline in the instance of getting compromised. A large scale hack might be more difficult to pull off when dealing with a CSP but that’s also a more attractive target for hackers to deploy backdoors and other viruses.

All in all these are just a few aspects of using a CSP instead of on site cloud storage. You will need to make the most appropriate decision on the basis of your company’s needs. Nonetheless, the cloud is transforming how business is conducted and naturally if your business wishes to compete against others, you will need to learn how to adapt.

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